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  • About Ideal Boilers.

    We’re experts in recommending the best heating solutions for your specifications. From in depth product information and excellent customer service to technical advice and training, we have everything you need all in one place.

Our Customer Service Charter.

At Ideal Boilers we are committed to consistently providing the highest standards of customer service. With over 100 years’ experience within the heating industry, we know how important confidence and trust are to our customers. Our Customer Services Charter provides details of how we deliver our promise to you.

  • Contacting Us

    We provide a UK based contact centre that’s open 364 days a year from Monday to Friday 08:00 – 18:00, Saturday and Bank Holidays (excluding Christmas Day) 08:00 – 16:00 and Sundays 08:00 – 12:00.

    We understand that some customers would rather email or a send a letter. We aim to respond within 1 working day of receipt and strive to ensure that all concerns are resolved within 5 working days.

  • Within Our Call Centre

    When calling you will be answered directly by a fully trained member of staff, who will take ownership of the call. Our team will assist you with your enquiry or help diagnose and resolve your query over the telephone. If your query cannot be resolved over the telephone we will organise an engineer visit for you.



  • Our Engineers

    All Ideal Boilers’ engineers are trained to the highest standards and carry a vast range of parts to ensure we can resolve the issue on the day of the visit, where possible. Our target is to ensure over 97% of visits are completed on the day.


  • Engineer Visits

    In the event of an engineer visit being required we endeavour to organise the appointment within one day of calling, however if you have a preferred day that is more convenient for you please inform us when calling and we will do our utmost to accommodate your request. On the evening prior to your visit we will send you a reminder via text message to your mobile phone, unless you indicate that you would prefer not to receive a reminder.

    On the morning of the visit the engineer will telephone you between 08:00 and 09:00 to confirm their time of arrival.



  • Total Peace of Mind

    Our service engineer will clearly explain to you any actions taken during the visit and provide any advice needed to ensure your system continues to operate optimally. In the event that a follow up visit is required we have a dedicated team who will organise this and keep you fully informed throughout.


  • Your Feedback

    Your feedback is important to us and we may ask you for your honest feedback during a call or following the engineer’s visit. This feedback will be used to ensure we continue to meet and exceed your expectations.

in Heritage.

In 2005 Ideal Boilers celebrated its centenary; a centenary of innovation, evolution and industry.

Over the years that followed, Ideal rapidly built a reputation for high quality products that met the ever-changing demands of the marketplace. From taking boilers from basements into kitchens in the 1920s, right through to introducing pioneering high efficiency technologies, Ideal have built up a range of comprehensive and reliable products, designed with the installer and homeowner in mind.

Today the company remains at the forefront of the domestic and commercial heating markets, still leading the industry in setting new standards and expanding technological boundaries. Ideal Boilers remains true to its principles of quality, innovation and value; building on its rich heritage as it looks to the future.

A History of Ideal

1920s Cookanheat.

One of the first British designs was the Ideal Cookanheat. This was a revolutionary designed, freestanding stove that combined an open fire, central heating boiler, cooking oven and hot cupboard all in one unit. The Ideal Cookanheat did more to introduce central heating into lower cost homes than any other similar appliance.

A History of Ideal

1920s to mid 1930s 'O SERIES' Open Fire Domestic Boiler.

This model was another early boiler which had the main purpose was of providing an adequate hot water supply for the homeowner. Interestingly, later versions provided a choice of matte colour: grey, green or brown. An additional extra was to have a cream enamelled front platework, with top plate, smokehood and baseplate enamelled black - although this represented an extra cost. It is clear that in the 1920s, Ideal Boilers was already giving customers choice.

A History of Ideal

1940s No. 3 Domestic Gas.

This boiler produced a direct hot water supply and was a significant development on earlier models, as it contained a gas relay control valve and thermostat complete with chromium-plated copper tube connections. This model also contained a heat indicator and could be supplied with a jacket of white vitreous enamel to special order.

A History of Ideal

1950s Autocrat.

This boiler was a compact model that was 'assembled ready for installation'. It contained a 'Thermostatic Control', supplied as standard and which was operated by a small control knob positioned on the right-hand side of the front panel. Later models allowed the homeowner to choose between a black and cream or black and white vitreous enamel. A rocking grate was also standard on later models.

A History of Ideal

1960s Elite.

This model was designed for the larger home and was available in five sizes. For its relatively high capacity, the Elite gas boiler was compact and, for its time, fit perfectly inside a house. This model contained an electrical control box (which was a trendsetter), giving the homeowner fully automatic operation for their convenience and economy and allowed more control over their heating than ever before.

A History of Ideal

1970s Concord.

This decade saw the Concord become one of the best-selling and award-winning models of the time. Even today it is synonymous with quality, reliability and excellence in engineering. This boiler was built to fit into a space between standard kitchen units and was certainly one of the best looking models of its time. The programming and controls were the most advanced ever in the heating industry. Over four decades on, we still hear from homeowners who have a working Concord in their kitchen.

A History of Ideal

1980s Sprint Rapide.

This model was a superbly engineered fan-assisted, gas combination boiler. The controls were more advanced than ever before, allowing the homeowner to choose a combination of functions that provided warmth and hot water all year round. This boiler managed to overcome flues of varying resistance, which meant it was much more effective in a wider range of applications that might otherwise have proved difficult.

A History of Ideal

1990/00s Classic/Classic SE.

The original Classic was launched in 1991, and the Classic SE (model depicted) was launched in 2001, and was an upgrade of the original Classic. The Classic SE is a tried and tested boiler which offers, to this day, unprecedented standards of reliability due to its simple design and engineering. This has resulted in appliances that are easily installed and that require minimum servicing and maintenance. It is the only wall hung cast iron boiler with an RS offering. From April 2005, with new regulations enforced, HE boilers replaced SE boilers. From April 2005, with new regulations enforced, HE boilers replaced SE boilers.

A History of Ideal

Present: Logic + and Logic Combi.

If you're looking for a high performance, over 90% efficient boiler that guarantees quality, reliability and exceptional value, then Ideal has the answer. Representing the next generation in heating design, our Logic and Logic+ boilers offer state-of-the-art technology in a practical, compact unit that fits easily into any standard kitchen cupboard.

Meet Your Dedicated Team.

Stevie Spinks

Senior Key Account Executive – Yorkshire & Lincolnshire

As an ACS qualified heating engineer, I joined Ideal in 2003 from British Gas. I am also qualified as a solar PV design engineer and a mechanical engineer, giving me comprehensive technical knowledge in addition to a strong customer service ethic.

Lee Kingston

Key Account Executive – East & West Midlands

I have 11 years’ experience in the plumbing and heating industry having held sales roles at a number of plumbing manufacturers before joining Ideal. My time spent within the industry has honed my focus on building close relationships with both merchant and contract clients.

Daniel Curran

Key Account Executive – North East and Cumbria

I have worked within the plumbing and heating industry for over 12 years, 7 of which have been spent within the social housing sector. Prior to this I worked with a variety of merchant groups, giving me an all-round knowledge of the industry and its customers’ varying needs.

Tony Rossetti

Country Manager- Scotland & Northern Ireland

I have worked in the construction industry, in a variety of technical sales roles, since 2000 and within the heating industry for the past seven years specialising in high volume long term contracts. I have many highlights throughout my career but securing the first and second biggest Social Housing boiler replacement programmes in Scotland is certainly up there.

Anthony Nuttal

Key Account Executive – North West England & North Wales

My extensive experience within the plumbing and heating industry includes the development of key relationships with contractors, renewable engineers and housing associations. I enjoy seeing and contributing to new innovative products coming to market.

Gary Dill

Key Account Executive – north London, Hertfordshire, Bedfordshire

I Joined Ideal in October 2015 bringing with me over 20 years of experience in the plumbing and heating industry.

The first 7 years of my career were spent within distribution looking after key contractors and developers. For the last 13 years, I have worked in the domestic boiler market, holding positions such as Divisional Sales Manager, looking after a team covering the South East, and Contract Manager looking after key LA/HA  in the social sector.

Simon Knight

Senior Key Account Executive – South

I am a fully qualified gas installer with over 20 years’ experience in looking after general and contractor sales and business development. Working for Ideal since October 2011 I am responsible for social housing clients in south London, Kent, Sussex, Surrey and parts of Hampshire.

Peter Scullion

Key Account Executive- Scotland

I have over 25 year’s experience working within merchants in the heating & plumbing industry, with  the last 14 years as spent Regional Contracts Manager with a national merchant.  During this time I was involved in the pricing and servicing of major social housing contracts which has enabled me to gain valuable experience and great customer relationships in this sector .

Richard Stacey

Key Account Executive – South Wales & South West England

Having worked within the manufacturing and heating industry for the past 25 years, I have a broad range of experience including qualifications in solar, pre-heat technology and code for sustainable homes, amongst others. My experience in the industry, including the past 14 years at Ideal has enabled me to build close relationships with merchants, contractors, local authorities and housing associations.